Services
Sales process improvement & client retention strategies to scale smarter
If sales feel unpredictable, client retention is slipping, and your team is stretched thin, your business isn’t broken—it’s just outgrown its old systems.
We help businesses improve their sales processes, optimize revenue growth, increase profitability, and create scalable retention strategies for long-term success.
I’m Melissa French, founder of Perspective Consulting Group. I’ve spent the last three decades inside high-growth companies—leading sales, client retention initiatives, and leadership teams through rapid expansion, acquisitions, and major market shifts. I’ve seen firsthand what separates companies that scale from those that stall.
Strategies to help you sell more, retain customers, and scale faster:
Sales Process Optimization
Outdated sales systems slow your business down and drain profitability. A well-structured, efficient sales process is the key to scaling revenue predictably.
- Build streamlined sales workflows to improve efficiency and conversion rates
- Implement structured, repeatable processes that drive consistent revenue
- Align sales operations with business goals for long-term growth
Who it’s for: Businesses struggling with inefficient sales processes, inconsistent results, or underperforming teams.
Leadership & Team Alignment
When leadership lacks clarity, teams struggle. Effective leadership and communication create a strong organizational structure, improve employee engagement, and drive team cohesion.
We’ll help you:
- Identify and implement leadership behaviors that drive performance
- Improve internal communication to foster collaboration and efficiency
- Build a high-performing culture that keeps employees engaged and aligned
Who it’s for: Companies experiencing leadership gaps, poor communication, or disengaged teams.
Client Experience Strategy
We’ll help you:
- Develop post-sale engagement strategies that keep clients loyal
- Implement upsell and cross-sell tactics to increase customer lifetime value and increased profit margins
- Strengthen client relationships to drive referrals and repeat business
Who it’s for: Businesses struggling to retain clients, maximize client value, or increase renewals.
Brand Image & Reputation
Your brand image affects everything—from customer trust to employee morale. Many business owners are unaware of how their company is truly perceived.
That’s why Melissa created the Brand Image Excellence Analysis™, a proprietary framework that ensures your brand is working for you, not against you.
We’ll help you:
- Assess and refine your brand reputation for stronger market positioning
- Align your internal culture with external brand perception
- Develop strategies to improve customer trust and build industry credibility
Who it’s for: Businesses struggling with brand perception, reputation issues, or inconsistent messaging.
Pricing Optimization & Competitive Analysis
Your pricing strategy can make or break your ability to compete. Pricing too high can drive away potential clients, while pricing too low can devalue your offering.
- Analyze your market position to ensure competitive, profitable pricing
- Develop pricing structures that maximize revenue without losing customers
- Identify pricing opportunities to increase conversions and client retention
Who it’s for: Businesses losing sales due to pricing misalignment or struggling to position themselves competitively.
Not every business needs (or can afford) a full-time executive, but strategic leadership is essential for scaling. With fractional leadership, you gain executive-level expertise when you need it, without the long-term commitment.
Our fractional executive services:
- Provide high-level sales and operational strategy without the overhead of a full-time hire
- Offer hands-on leadership support for critical projects or transitional periods
- Optimize talent management and team performance to accelerate growth
Who it’s for: Businesses needing strategic leadership, operational oversight, or interim executive support without a full-time hire.
Sales operations improvement is the key to growth
Melissa has spent the last 30 years leading sales, client retention, and leadership teams inside high-growth companies—navigating rapid expansion, acquisitions, and tough market shifts. Melissa knows what works, and what doesn’t.
The truth? Most businesses don’t just need more effort—they need the right structure.
- Sales struggles? It’s not just a revenue issue—it’s a process issue.
- Client churn? It’s not just a repeat sale—it’s the entire client experience.
- Pricing gaps? It’s not just about numbers—it’s about market positioning.
- Brand perception? It’s not just how you see yourself—it’s how the market sees you.
- Leadership challenges? It’s not just about training—it’s about alignment and execution.
Hands-on support for lasting change
We do sales operations improvement differently
30+ years of sales, client retention & growth leadership
Founder Melissa French has led high-performing sales and client retention teams across startups, private companies, and Fortune 500s—guiding them through rapid expansion, market shifts, and complex growth challenges.
We focus on sustainable, long-term growth—not quick fixes
We don’t believe in band-aid solutions. Our strategies are designed to create predictable revenue, reduce churn, and align teams so your business keeps growing—long after our engagement ends.
Every strategy is custom-tailored for your business
Your sales cycle, clients, and challenges are unique—we tailor every framework, process, and strategy to work in your world.
We don’t just recommend—we build & implement
Unlike firms that hand you a strategy doc and walk away, we embed in your business, refine processes, and train your team for lasting change.
Let’s improve your business processes and drive revenue growth
Every day without a clear strategy is a day of lost revenue. Let’s change that.
What happens when everything clicks?
When sales operations run smoothly, your team works smarter—not harder.
Sales teams close more deals
with structured, repeatable processes
Leadership moves from reactive to proactive
Driving growth instead of managing chaos
Customers stay longer, spend more, and sell for you
Because they love their experience and tell their network